I have started work on a guerilla marketing style campaign that would work in a similar fashion to the 'No More Page 3' campaign.
I wanted to use Barbie and the image of women that she represents and then flip that on its head to form a campaign that will promote empowered women and gender equality.
The campaign could easily be rolled out further to include all other genders, however I have just focussed on women for this project.
Above is some research I did on guerilla marketing campaigns plus some research on Barbie and Barbie marketing campaigns.
I looked at different ad types and made some mock ups, some that were more text based, some more image based but always conveying the same message.
I like the simplicity of using little text, but I also think the impact of large text, especially in the third picture has a big impact.
In order to complete my project I wanted to construct a human sized barbie box that I would be able to take on to the streets and photograph real women inside. I would then add their 'achievements' almost like selling points to the image to create a kind of advert.
I have created a mock up here.
The advertising campaign would include merchandise as a key way of getting our brand across - for example we would encourage people to wear our t-shirts and hope to gain celebrity support from high profile feminists or womens rights campaigners - for example, Caitlin Moran.
Another important part of the campaign would be using twitter and other social media tools - I have set up an account to show what it would look like and how the branding would be used online.
